Investor Update and Progress Briefing
The Village has transitioned from a visionary concept into a validated, brand with overwhelming market demand.
A note from our Founder:
Bringing The Village to life has been a long-time dream of mine, and seeing it finally launch out into the world has been an incredible experience.
What has excited me the most, however, is the sheer velocity of the response. Reaching over 400 women on our waitlist almost immediately showed us just how deeply this vision connects with our community. The momentum we are seeing right now is a clear sign that we are building the right space at the exact right time.
We have made massive strides recently—from securing our physical footprint in Southtown to expanding our strategic advisory circle. This update is a look at our progress and the path ahead as we close out this round. Thank you for your continued support and partnership.
Xo, Laney
The Brand Launch and Market Validation
Before introducing The Village to the public, we made a highly intentional investment in our brand, core values, and visual identity. In luxury hospitality, the brand is one of our biggest assets and the felt experience of our members. By establishing this welcoming, elevated brand where we’ve thought of every detail (even the names of our colors), we signaled our uncompromising standard of quality and intentionality to our target market.
The response to our launch was immediate. Local media covered the story right away, confirming what we already knew - San Antonio women are actively looking for a space like this. This excitement allowed us to quickly build a massive, high-quality waitlist right out of the gate.
The Early Demand
Since our launch in early May, we have had 400+ women raise their hands and express interest in being members of The Village. We are overwhelmed with the interest and can’t wait to welcome these women into our community.
The Breakdown
The Membership Committee: The Membership Committee is an invite-only group of 21 prominent local women who help us curate the community. They review incoming applications and nominate peers from their own professional networks to join as Founding Members. For our business, this committee serves as a highly effective, organic acquisition engine that protects the quality of the club while accelerating waitlist growth.
Our Location
Securing 723 S Flores in the heart of Southtown is a massive win for The Village. This neighborhood is the perfect strategic fit for our brand, putting us right in the path of the affluent professionals, founders, and creatives we are curating.
Even better, the property comes with its own dedicated parking lot, which is an absolute goldmine in this part of the city and a huge selling point for our members. The flexible layout also positions us perfectly to capture lucrative private event business during off-peak hours. It’s an asset-backed foundation that sets us up for high margins and long-term success.
Year
01/01/0001
Client
The Echo Project
The building itself gives us a major head start. It offers ~20K square feet of space with incredible "good bones," meaning our construction risk is low. Aside from adding a kitchen and bar, we don't need to do major structural overhauls—allowing us to focus our budget on the high-end finishes that create a true luxury experience.
Our Advisors
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Jamie Caring
MEMBER’S CLUBS
Jamie is the former CMO of Soho House and a luxury hospitality strategist whose family owns legendary private clubs like Annabel’s in London. -
Irene Forte
SPA OPERATIONS
As the founder of Irene Forte Skincare and the Wellness Director for Rocco Forte Hotels, Irene is a leading global authority on luxury 5-star spa operations. -
Page Pressley
FOOD & BEVERAGE
Page is a highly acclaimed Texas chef and culinary director responsible for building some of the state's most innovative and profitable food and beverage programs. He was most recently the F&B Director at The Pearl. -
Heather Dorak
WELLNESS & FITNESS
Heather Dorak is a leading wellness entrepreneur and the founder of the cult-favorite Los Angeles fitness empire, Pilates Platinum. -
Kim Cloud Skidmore
SALON
Kim has spent the last three decades building and scaling Cloud 9 Salon & Spa into a multi-million dollar beauty and wellness empire in the DFW area.
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Jenni Haff
COMMUNITY
Jenni Haff is a San Antonio business leader with over 35 years of experience and deep ties across the city's top philanthropic and corporate boards.