Investor Update
A note from our Founder:
When I first envisioned The Village, I knew deep down that women needed a space like this. But seeing it actually come to life and watching the community rally behind it has completely blown me away.
In just a few short weeks, our waitlist has exploded to over 500 women and continues to grow. It is the ultimate proof that women in our city have been actively waiting for a space exactly like this.
Our earliest backers took a leap of faith when The Village was just a vision on a page. Today, thanks to a growing waitlist and a beautiful location in downtown San Antonio, the “concept” phase is officially behind us. Now that we have proven the demand, we are looking for the final strategic partners to close out this round, join our growing team of supporters, and help us physically build the space this community is waiting for.
Let’s do this.
Xo, Laney
Executive Summary
The Concept & Business model
The Village is a members social club for women to come for all things self-care, beauty, and community.
We operate on a profitable, dual-revenue model. We pair the predictable, recurring revenue of private club dues with the healthy margins of our internal ecosystem where we capture our members' secondary lifestyle spend across our spa, private dining, and premium events.
The traction & Investment
Without spending on traditional marketing, we have already secured a waitlist of over 500 highly qualified women, creating a strong proof of concept and momentum.
We are currently raising a $4.8M Seed Round to fund the real estate buildout, launch operations, and strategically position the business for multi-city expansion across the country.
The Brand Launch and Market Validation
Click here to access full brand book
Before introducing The Village to the public, we made a highly intentional investment in our brand, core values, and visual identity. In luxury hospitality, the brand is one of our biggest assets and the felt experience of our members. By establishing this welcoming, elevated brand where we’ve thought of every detail (even the names of our colors), we signaled our uncompromising standard of quality and intentionality to our target market.
The response to our launch was immediate. Local media covered the story right away, confirming what we already knew - San Antonio women are actively looking for a space like this. This excitement allowed us to quickly build a massive, high-quality waitlist right out of the gate.
The Early Demand
Since our launch in early May, we have had 500+ women raise their hands and express interest in being members of The Village. We are overwhelmed with the interest and can’t wait to welcome these women into our community.
The Breakdown
The Membership Committee
The Membership Committee is an invite-only group of 21 prominent local women who help us curate the community. They review incoming applications and nominate peers from their own networks to join as Founding Members. For our business, this committee serves as a highly effective, organic acquisition engine that protects the quality of the club while accelerating waitlist growth.
Our Location
Securing 723 S Flores in the heart of Southtown is a massive win for The Village. This neighborhood is the perfect strategic fit for our brand, putting us right in the heart of the energy of the city, drawing diverse, smart, incredible women from across San Antonio.
Even better, the property comes with its own dedicated parking lot, which is an absolute goldmine in this part of the city and a huge selling point for our members. The flexible layout also positions us perfectly to capture lucrative private event business during off-peak hours.
The building itself gives us a major head start. It offers ~20K square feet of space with "good bones," meaning our buildout is minimal. Aside from adding a kitchen and bar, we don't need to do major structural overhauls - allowing us to focus our budget on the high-end finishes that create a true luxury experience.
Our Advisors
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Jamie Caring
MEMBER’S CLUBS
Jamie is the former CMO of Soho House and a luxury hospitality strategist whose family owns legendary private clubs like Annabel’s in London. -
Irene Forte
SPA OPERATIONS
As the founder of Irene Forte Skincare and the Wellness Director for Rocco Forte Hotels, Irene is a leading global authority on luxury 5-star spa operations. -
Page Pressley
FOOD & BEVERAGE
Page is a highly acclaimed Texas chef and culinary director responsible for building some of the state's most innovative and profitable food and beverage programs. He was most recently the F&B Director at The Pearl. -
Heather Dorak
WELLNESS & FITNESS
Heather Dorak is a leading wellness entrepreneur and the founder of the cult-favorite Los Angeles fitness empire, Pilates Platinum. -
Kim Cloud Skidmore
SALON
Kim has spent the last three decades building and scaling Cloud 9 Salon & Spa into a multi-million dollar beauty and wellness empire in the DFW area.
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Jenni Haff
COMMUNITY
Jenni Haff is a San Antonio business leader with over 35 years of experience and deep ties across the city's top philanthropic and corporate boards.
The Business Model
Revenue Pillars
Predictable Recurring Revenue
Our core financial foundation is built on monthly membership dues. This recurring subscription model provides highly stable, guaranteed cash flow month over month, effectively covering our fixed operational overhead.
High-Margin Ancillary Revenue
Once inside the ecosystem, we systematically capture our members’ secondary lifestyle and wellness spend with food and beverage, private event rental, curated retail and our spa and salon (strategically open to the public to drive external revenue and membership leads).
Operational highlights & Revenue Projections
Our financial model acts more like a practical operational budget than a lofty forecast. It demonstrates a clear path to profitability driven by a diverse range of revenue streams, from recurring membership dues and event rentals to F&B, retail, and spa services.
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Our fixed operating overhead is covered by recurring membership dues the moment we reach 400 active members. We project transitioning into profitability by Q3 of Year 1, when we hit the 500-member mark and officially open the spa.
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By the end of 2028, the business generates enough cumulative net profit to completely cover the initial buildout, pre-opening operations, and working capital.
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Because our waitlist is driven organically by our Membership Committee and local press, our operating budget requires just $10,000/month in marketing, protecting our profitability.
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In addition to monthly dues, by capturing our members' secondary spend across F&B, retail, events, and Mimi’s Spa, we multiply the value of our base dues, driving our blended Average Revenue Per User (ARPU) to approximately $958 per month.
capital allocation: use of funds
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Upfront capital required to fully outfit our buildings. Note: A portion of this upfront structural capital will be systematically recovered through our negotiated Tenant Improvement (TI) credits.
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Capital allocated to recruit and onboard our team. We will open our doors with a staff of approximately 20 employees.
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Foundations for brand momentum, including marketing and brand development, pre-launch community pop-up events, digital infrastructure, our PR agency retainer, and opening inventory for retail and the spa.
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A 6-month operational safety net. This guarantees full coverage of all fixed expenses and lease obligations while our recurring membership dues steadily scale post-opening.
The Investment Opportunity
The Ask
We are raising this $4.8M round using a SAFE Note (Simple Agreement for Future Equity).
What this means
Instead of dealing with complex, lengthy company valuations today, your capital functions as a direct bridge to equity. When the note converts during our next qualified funding round, early-stage investors are rewarded with a 20% discount on that future equity.
the benefits to you
Private clubs and hospitality projects are traditionally structured as LLCs designed to pay out immediate, small annual distributions. We are doing something entirely different.
The Village is structured as a Delaware C-Corp built for high-velocity corporate growth. Instead of draining our cash reserves to pay out annual dividends, we are holding 100% of our early profits internally to directly fund our expansion into future locations. This reinvestment strategy allows us to scale the business rapidly using our own revenue, heavily protecting your ground-floor ownership from being diluted by future capital raises.
Investment Potential & Exit Strategy
By combining a recurring subscription model, ancillary services, and scaling future locations, we project significant returns for early investors over a 10-year target horizon.
Projected Return on Capital (Year 10)
15x – 26x
This figure is driven by our compounding growth strategy. We plan on using the strong cash flow of our San Antonio location to fund future locations organically over the decade, building massive equity without diluting your early position.
The Exit Plan
Our primary target exit strategies include, but are not limited to:
Private Equity Buyout: Firms like KSL Capital and L Catterton actively acquire multi-location experiential brands at high valuation multiples. Once we prove the flagship and expand into our next markets, we will be a prime acquisition target.
Strategic Acquisition: Larger luxury hospitality groups and boutique hotel conglomerates frequently acquire independent private clubs to instantly capture an elite demographic and add a recurring subscription revenue stream.
Secondary Market Liquidity: As we scale and execute subsequent institutional funding rounds, early SAFE note holders may have opportunities to achieve partial or full liquidity via structured secondary equity sales.
Structured as a Delaware C-Corp, The Village is built for investment and scale. The premium wellness space is seeing a massive wave of acquisitions right now, giving us a clear blueprint for a highly rewarding exit for our investors.
Market evidence:
Acquired Village Hotels from KSL Capital Partners for ~$1.1 Billion, betting heavily on high-end, multi-location experiential hospitality platforms.
Famously acquired ClubCorp (now Invited), the largest private club operator in the world, optimizing and scaling the membership model before an eventual $1.1 Billion secondary acquisition by Apollo Global Management.
The luxury-focused private equity firm (backed by LVMH) continuously invests in high-end membership and wellness ecosystems, acting as early and late-stage backers for multi-location giants like Equinox and Restoration Hardware (RH) Hospitality.
Specializes in taking premium, experience-driven consumer service and luxury boutique concepts (like Drybar) and scaling them from early flagships into high-multiple acquisition targets.
Next Steps
We are currently allocating the final positions in our $4.8M Seed round. For accredited investors, family offices, and strategic partners interested in joining us, we invite you to review our full due diligence materials.
We are so grateful for your support of our mission to create a space for women to belong and thrive. We look forward to building this beautiful village together.